Purpose
The purpose of this SMS policy is to ensure the effective, professional, and lawful use of text messaging for communicating with customers while respecting their privacy and preferences.
Scope
This policy applies to all employees, contractors, and representatives of Clear View Window Cleaning & Pressure Washing LLC who send or receive text messages for business purposes.
Policy Guidelines
- Consent
- Customers must provide explicit consent to receive SMS communications.
- Consent can be collected via written agreements, online opt-ins, or verbal acknowledgment, documented appropriately.
- Customers may opt out of SMS communications at any time by replying “STOP” or contacting the company directly.
- Approved Use
Employees may use SMS for:
- Appointment confirmations, reminders, or changes.
- Service updates, including delays or completions.
- Invoices or payment reminders.
- Promotions or special offers (only if the customer has opted in to marketing messages).
- Emergency notifications or urgent updates related to services.
- Professionalism
- All SMS communications should be courteous, professional, and free of slang, abbreviations, or emoticons.
- Always identify yourself and the company in the first message (e.g., “This is [Your Name] from Clear View Window Cleaning & Pressure Washing LLC”).
- Timing
- SMS messages should only be sent during reasonable hours (e.g., 8:00 AM to 8:00 PM) unless it is an emergency.
- Avoid sending messages on weekends or holidays unless the customer has agreed to it.
- Content Restrictions
- Do not send sensitive or confidential information (e.g., credit card details) via SMS.
- Avoid excessive or unnecessary messaging. Limit messages to essential updates or information.
- Marketing messages should be infrequent and relevant to the customer.
- Recordkeeping
- Maintain records of all SMS communications for business and legal purposes.
- Use company-approved software or platforms to send and track SMS messages.
- Compliance
- Ensure all SMS communications comply with applicable laws and regulations, including:
- The Telephone Consumer Protection Act (TCPA).
- The CAN-SPAM Act (if marketing messages are sent).
- State privacy laws.
- Opt-Out Requests
- Honor opt-out requests promptly (within 24 hours).
- Confirm opt-out by sending a single acknowledgment message (e.g., “You have been unsubscribed from Clear View Window Cleaning & Pressure Washing LLC SMS updates”).
Violations
- Any misuse or unauthorized use of SMS communications may result in disciplinary action, up to and including termination.
Acknowledgment
All employees and representatives must review and acknowledge this SMS policy before engaging in text-based communications with customers.